Shortlisted for Best Workplace Design at the Australian Interior Design Awards, Perth’s Central Park Lobby has recently undergone a bold facelift. Still standing as Perth’s tallest building, the lobby’s recent refurbishment by Architect, Woods Bagot has reinforced a sense of community with the building’s corporate tenants, while enhancing the Central Park’s visual connection to its surrounding park landscape.
Located within the building’s light-filled and elegant lobby is Hemingway, a specialty coffee café focused on engaging its community with the world of coffee through a high-end and considered approach.
The latest venue from the Mo Espresso group (responsible for such popular venues as Mo Espresso, Max & Sons and Arlo by Mo), the group’s Director of Coffee and Specialty Beverages, Calvin Tang caught up with us to talk about the exciting addition to the group and how no detail was spared in bringing it to life.
‘Hemingway is a love letter to specialty coffee.’
An ode to Ernest Hemingway – the favourite author of Mo Espresso founders Neil and Zac – Hemingway is a love letter to specialty coffee. When creating Hemingway, Neil and Zac wanted to use the café as a platform to engage the community with all touchpoints of the coffee industry, such as farmers, roasters, and baristas, with a sly nod to the literary works of Ernest Hemingway.
Inspired by Ernest Hemingway’s Iceberg Theory, the café’s custom Modbar equipment elegantly floats above the venues 15-metre-long custom Corian Design bench, leaving the mechanics and technology powering the stunning equipment to lie out of sight beneath the bench. Featuring four custom black Modbar AV’s and a Modbar Steam, all with a timber finish, the café’s considered coffee set up seamlessly blends into its “less is more” aesthetic.
‘Our focus is on the subtleties.’
Unlike the venues permanent Corian Design benchtop feature, inserts for the Modbar machinery were made into the counter, allowing the Mo Espresso team flexibility in removing the fixtures and repurposing the equipment at any future venues.
While using Poursteady to brew seasonal and reserve filter coffees, the café relies on Modbar to deliver its unique espresso and milk coffee menu to its customers.
Printed on paper reminiscent of a vintage library book, the venues curated beverage menu includes such signature beverages as the Matnificent (think a luxurious blend of matcha tea, artisan chocolate and oat milk), extraordinary single origin espresso options from Perth-based roaster, Five Senses and the signature 857 seasonal blend, roasted by the team at Five Senses and designed specifically for milk coffees.
While curating a rotating beverage coffee menu to also feature guest roasters from around the world, Calvin and the team at Hemingway are thrilled to have Five Senses coffee as the core staple on their menu due to their unique and quality offerings, and that they’re also roasting locally in Rockingham, Perth.
Taking up minimal footprint on the bench, Calvin explains that there is ample amount of space for the team to work and most importantly, engage with customers. Unique in their approach to community engagement, Calvin is also responsible for curating a variety of engagement programs for his customers to learn more about the diverse and fascinating industry of coffee. Whether it is speaking to customers about the unique story behind their coffee or hosting public events with guest farmers and roasters, Hemingway has established itself as a holistic coffee experience for any coffee enthusiast, no matter their existing knowledge.
‘We’ve always wanted to engage customers beyond their cup.’
Following a successful launch and warm welcome to the Perth community, the Hemingway team are looking forward to curating an exciting program for 2022, while also planning to introduce a range of reserve coffees to their espresso menu in the coming months.
To learn more about Hemingway, follow them on Instagram.