Australia’s hospitality sector is undergoing a significant transformation, fuelled by a growing demand for premium coffee experiences.
In March 2025, La Marzocco Australia published the Future of Coffee Report, outlining that specialty coffee is no longer an optional luxury for businesses, it is an essential element of customer retention, brand differentiation, and revenue growth.
From boutique cafés to five-star hotels and corporate workplaces, businesses are recognising the importance of high-quality coffee offerings and how crucial they are in shaping consumer perceptions and driving customer loyalty.
In collaboration with some of Australia’s most influential tastemakers in the coffee scene, the report identifies several key shifts for the industry as a whole , including:
- A surge in demand for ethically sourced coffee
- The growing role of technology in automating brewing processes
- A shift towards coffee as a premium, experience-driven product
