Modbar was never just about great coffee — it’s about transforming spaces into hubs of connection, creativity, and excellence. That’s exactly what the Western Bulldogs Football Club have done by bringing Modbar into their club HQ — turning everyday coffee breaks into moments that bring people together.
We dropped into their Footscray HQ to experience the space they’ve created — where players, coaches, and staff come together over coffee, conversations flow freely, and camaraderie is built one espresso at a time.
More than just about consistency and reliability, the Modbar system was chosen to elevate the Bulldogs’ environment: fostering effortless connection, igniting spontaneous conversations, and making coffee a shared ritual in their daily rhythm.
Modbar Espresso EP Taps and a Steam Tap now sit proudly at the heart of the Bulldogs’ communal space. With its signature under-counter design and minimalist aesthetic, Modbar seamlessly blends into this high-performance setting — clean, sleek, and designed to bring baristas (or in this case, midfielders) closer to their teammates.
“The Modbar set-up has been great for camaraderie.”
– Ed Richards, Midfielder
Coffee is no longer a pit stop — it’s part of the playbook. From pre-training pick-me-ups to relaxed chats post-recovery, the Modbar system is helping create a more connected team, one pour at a time.
Every high-performance team is backed by a team of excellence. Brewtech is Australia’s leading service company, supporting La Marzocco coffee machinery nationwide. They are the Bulldogs’ go-to crew for all things installation, servicing, training, and customisation.
Brewtech’s “Supported for Life” ethos means the Bulldogs can focus on performance, knowing their machines are running at their best, always.
The best workplaces and destinations deserve more than just great coffee – they deserve a technical service partner who shows up with expertise, speed, and a commitment to excellence.
It is this investment – in Modbar and Brewtech’s support – that reflects what the Western Bulldogs stand for; performance, culture, and connection.
They have created a space that inspires more than just elite training. It fosters everyday rituals that bring people closer together. It creates moment of joy, trust, and teamwork – all over a great cup of coffee.
Coffee is a key tool in shaping team experience in a club that knows the power of people-first design. The Western Bulldogs saw the opportunity to invest in a system that brings quality, creativity, and community into their space.
Connect with our Sales Team (sales.au@lamarzocco.com) and book a demo at our Melbourne or Sydney showroom and let us show you how coffee can create connection and elevate performance.
