Meet the Commercial Sales Team at La Marzocco Australia – a dynamic blend of experienced leaders and fresh talent, united by a shared passion for specialty coffee and an unwavering dedication to the La Marzocco legacy. This motivated team is energised to connect with their local regions and deliver an even more impactful, customer-focused experience for partners across the country.
With decades of collective experience in coffee, our team brings deep industry knowledge, a love for espresso culture, and an authentic commitment to coffee excellence. With diverse professional backgrounds spanning equipment sales, barista training, global coffee championships, and café operations, each member offers a unique perspective to support Australia’s ever-evolving coffee landscape.
Together, they represent the future of coffee in Australia – championing innovation in espresso equipment, elevating the customer experience, and strengthening La Marzocco’s national footprint. Our Commercial Sales Team is here to support your journey with expertise, enthusiasm, and a shared belief in the power of great coffee.
introducing luigi anselmi
National Commercial Sales Manager
Luigi has more than three decades of global experience in both roasted coffee and espresso equipment, bringing a wealth of knowledge and leadership to this newly formed team.
Why Coffee?
“It’s all about the people and the global connectivity.”
Driven by the relationships, community, and opportunities that span continents and culture, all united by the humble coffee bean.
Looking Ahead:
Inspired by the future of coffee in Australia. “We’re already a specialised market, but there’s still so much room to grow – especially in terms of equipment innovation and coffee quality”
Go-To Coffee Order:
Rigorously Espresso
What La Marzocco machine would you be?
No hesitation – the Strada, because it’s bloody cool!
introducing brydon price
QLD / NT Sales Manager & Product Strategy Lead
Brydon has spent over 20 years immersed in the coffee industry, beginning his journey as a barista and fuelled by the passion for the perfect cup. Since 2010, he has led in the World Coffee Championships as a Head Judge and Representative, allowing him to travel the coffee globe in support of events, judges, and competitors.
Why Coffee?
“Evolution and people. The coffee industry has evolved and innovated in so many ways throughout my career. It has been and remains an exciting industry to support with my own small contribution.”
Looking Ahead:
Excited by how technology is the reshaping coffee in Australia. He has made the move to the sunshine state to strengthen the La Marzocco presence on the ground, while also shaping our product strategy to meet the evolving needs of the specialty coffee industry – while staying true to the heart of great coffee.
Go-To Coffee Order:
Single Origin Espresso – always great to taste different origins, varietals, and processing methods.
What La Marzocco machine would you be?
The OG Linea Classic. The people’s machine that kicked off specialty coffee as we now know it and in a modern sense the global La Marzocco legacy.
introducing rachael langham
NSW / ACT Sales Manager
Rachael brings a strong background in operations management, and a people-first mindset to her new role at La Marzocco Australia. Her focus has always been on creating positive, empowering environments that support teams and elevate hospitality experiences. We are excited for her to be starting her journey with La Marzocco and contributing to an industry she deeply values.
Why Coffee?
“The people! You’re exposed to people from all walks of life which I believe builds better character. The coffee industry connects and creates community in ways other industries don’t come close to.”
Looking Ahead:
Motivated by the growing curiosity within the Australian coffee scene. As roasters and cafés dive deeper into coffee science, including water quality and pressure profiling, she sees a future filled with innovation and ever-rising standards. She’s inspired by the industry’s drive to explore new variables that will shape the next wave of specialty coffee.
Go-To Coffee Order:
Single Espresso or Oat Piccolo
What La Marzocco machine would you be?
KB90! She’s fierce, user focused, and reliable.
introducing anthony burke
VIC / SA / TAS Sales Manager
Anthony brings a versatile skill set to his new role, with a background in sales, technical service, and architecture. After staring his career as an architectural technician in the UK, he made the leap into specialty coffee in 2013. He established the QLD brand of Brewtech in 2020, building its customer base, team, and local presence from the ground up.
Why Coffee?
“People, passion and seeing a client’s idea turn into a physical space.”
Looking Ahead:
Driven by the pace of technological advancement in coffee, and the industry’s ability to adapt and innovate. He sees a future where technology continues to elevate quality and efficiency, from equipment capabilities to smarter workflows, for cafés across Australia.
Go-To Coffee Order:
Flat White or Batch Brew – depends how I’m feeling.
What La Marzocco machine would you be?
3-group Linea PB on high legs because it’s tall and reliable.
People are at the heart of great coffee – and our Commercial Sales Team embodies this belief. A powerful combination of industry insight, regional expertise, and a passion for espresso excellence, this team is ready to connect with our coffee community nationwide.
If you are looking to upgrade your equipment, enhance workflow efficiency, or explore our range of espresso machines and equipment, our team is here to guide and support you. Our commitment to quality, community, and customer experience remains front of mind.
Connect with your local La Marzocco sales rep today and discover how we can help elevate your coffee program.
